Archive for September, 2009


Once a Niche Industry, Consciencing Hits its Stride

Silicon Valley, CA.  In late 2008, Joey Jolson, a serial entrepreneur put up a small, mirrored building in the desert.  Initially, he intended to manufacture toilets that used intense heat to destroy solid waste, but as residential construction fell off, Jolson had another idea.
“I was looking around at all the foreclosures and financial institutions that were [...]